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Are Record Labels Obsolete? Not Universal Music Group

Eminem, Ariana Grande, BTS, and even Yo-Yo Ma prove that delivering music to the masses is a team effort that record labels have mastered. Back in the day getting a record deal was the end all be all for a fledgling band or musician. Record companies controlled the production, distribution, marketing, retail, radio play, and even live venues. The barriers to entry have been blasted away by technology, the great equalizer. Anyone can make a digital recording at home and share it with the world and hope to be discovered. Youtube, SoundCloud, and other platforms allow anyone to deliver music to their fans, or potential fans. So who needs a record deal anymore? While anyone can post and pray to

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